About this quote

Your expectations decide what counts as real. If you go through life assuming nothing surprising will happen, you stop noticing small moments that could change your thinking. Try a simple test: look for one tiny, unexpected good thing each day and write it down. That habit rewires attention and opens up choices you otherwise would have missed. What might you see if you actually looked?

When to use it

• In a product brainstorm when someone suggests a quirky feature, you nudge the team and say, "Those who don't believe in magic will never find it," to encourage a quick prototype.
• Late-night editing on your thesis, you spot a clever paragraph and whisper to yourself, "Those who don't believe in magic will never find it," as a reminder to stay open to surprises.
• At dinner when your child talks about an imaginary world, you smile and tell them, "Those who don't believe in magic will never find it," to keep their wonder alive.
• After an odd breathing trick helps your run, you laugh and tell your coach, "Those who don't believe in magic will never find it," when describing the unexpected improvement.