About this quote

Public opinion is a fickle beast, driven more by sudden, collective hysteria than by deep, rational thought. We like to think our collective decisions are guided by wisdom, but history shows we are easily distracted by shiny, ridiculous trends. Do you really trust the crowd to make your choices when the crowd is so easily manipulated? Look at how quickly a silly fad takes over your office or your friend group. Use this realization to stay skeptical of majorities and think for yourself instead of following the herd.

When to use it

• When your marketing team wants to dump half the budget into a weird new social media trend just because it went viral yesterday.
• When your brother-in-law tries to convince you to put your retirement savings into a highly speculative meme coin because everyone online is doing it.
• When you are trying to convince your partner not to buy an expensive, bulky kitchen gadget that everyone on social media is currently obsessed with.