Valour lies just halfway between rashness and cowheartedness.
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About this quote

Most setbacks happen because people act too fast or don't act at all. The smarter choice is a measured risk that moves things forward without exposing you to needless harm. Ask yourself a simple question before you act: will this step improve the outcome even if it fails? If yes, shrink the risk to what you can handle, set a short deadline, and take that step.

When to use it

  • At a product review after a bad release, I say: 'I'll roll back the risky change and run a limited A/B test instead of pushing a full rollback or ignoring the issue.'
  • Studying for finals and tempted to cram all night, I tell myself: 'I'll do focused two-hour review sessions on the weakest topic rather than panicking through everything.'
  • Halfway through marathon training and feeling beat, I think: 'I'll cut today’s distance and keep my pace instead of forcing form-breaking miles or stopping entirely.'
  • When a family member pitches a risky investment, I tell them: 'Let's try a small test allocation and set a review date rather than betting our savings or walking away.'