About this quote

Line strips away excuses and forces an honest look at how long you’ll tolerate setback before you change course. Stop waiting for easier conditions—build habits, measure progress, and act daily to outlast hardship. Accountability and steady work beat wishful thinking every time.

When to use it

• After the project blew up, tell the team: 'Tough times never last, but tough people do'—then list the fixes and assign owners for tonight.
• When injured, use the line as a checklist: commit to rehab sessions, track small wins, and don't let pain become an excuse to stop.
• If you lose a job, say the words and then take action: update your CV, contact three people today, and apply to five roles this week.
• When a child wants to quit after one failure, remind them 'Tough times never last, but tough people do' and require a 30-day practice plan before reevaluating.