About this quote

Cravings are built by habit, memory, and where you point your attention far more than by the food itself. That shifts where the real work sits: you retrain associations laid down over years, rather than white-knuckling your way past every appetite as it flares.

When to use it

• Someone who cuts sugar by ending the after-dinner-dessert ritual, not by fighting each craving.
• A person who stops finding fast food appealing once he notices how flat it leaves him feeling.
• A family that grows to prefer plain home cooking after a month of it, liking following habit.