About this quote

Creators often make the mistake of measuring their worth by how the crowd reacts. You can pour your soul into a project and build something objectively brilliant, only for people to stare back with blank faces. That disconnect is rarely your fault. Did you actually build something bad, or did you just pitch it to the wrong room? Find the people who actually get what you are trying to do.

When to use it

• A software developer presenting a sleek, highly efficient new database tool to a board of executives who only want to see flashy PowerPoint slides.
• A chef introducing an innovative, authentic menu in a small town where customers only want fast-food burgers.
• A student delivering an incredibly well-researched history presentation to a classroom of sleepy teenagers who are staring at their phones.
• A designer launching a high-quality minimalist clothing line in a local market that only buys cheap, loud logos.