“The first rule of business is: Do other men, for they would do you.”
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About this quote
Read as a hard-nosed warning: the market and people move in their own interest, not yours. Stop pretending goodwill alone will protect you — assess risks, set boundaries, and act before someone else takes advantage. Build practical defenses: clear terms, sharp instincts, and steady execution so you stop losing ground to others' moves.
When to use it
- Before signing a contract, double-check the fine print and add protections; assume the other side will act in their own interest.
- When negotiating pay or terms, push for clarity and deadlines instead of hoping goodwill will carry you through.
- Run a quick risk audit on your business processes this week and fix one weak point so competitors or partners can’t exploit it.
- If you feel taken advantage of, ask blunt questions: where did I give control away, and what will I change right now?

