About this quote

We often settle for safe, boring choices when spectacular options are staring us right in the face. Going to a specialist creator just to buy their most basic product misses the entire point of the experience. Why do we hold back and choose the blandest version of things when we have permission to indulge? Stop playing it safe out of habit. Grab the opportunities that actually make the mess worth it.

When to use it

• Your office gets a massive budget for a team lunch at a high-end sushi spot, but your manager wants to order basic cucumber rolls.
• You are shopping for a fun weekend hobby car and find yourself looking at a sensible gray sedan instead of something with actual character.
• A friend complains about their boring weekend while sitting in a luxury cabin they paid thousands of dollars to rent for the holidays.