Never give up. Tenacity means holding on when things get hard. Many who are close to success quit because of hardship. Keep pushing.

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About this quote

Most people quit when effort turns into struggle; recognize that discomfort is not a signal to stop but a sign you're close. Pick one small, practical next step now, own that choice, and treat setbacks as information rather than excuses.

When to use it

  • When a project at work stalls and people suggest shelving it, break the work into one-hour tasks and keep moving—small progress beats perfect timing.
  • If learning a skill feels impossible, commit to 10 minutes every day instead of quitting when frustration hits.
  • After getting a rejection, ask what you can improve and try again on the next opportunity rather than hiding from feedback.
  • When training gets painful, push for one extra rep or one more mile; building tolerance is the point, not comfort.