About this quote

The line lets you admit you prefer top quality without sounding apologetic. Own that preference and make concrete choices to match it. That might mean spending more, practicing longer, or doing fewer things but doing them well. Ask yourself where the best will actually change results, and act on that answer.

When to use it

• Hiring for a senior engineer at my startup: I said, 'My tastes are simple: I am easily satisfied with the best,' and argued we should pay to get the right person.
• Choosing a contractor for a kitchen remodel: I remembered the line and picked the pricier team with the best references instead of cutting corners.
• Buying a road bike before the season: I thought, 'My tastes are simple...' and opted for the model that will last and improve my performance.
• Deciding on a graduation gift for my son: I used the line to justify investing in one high-quality item he'll actually use for years.