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One of the most recognizable lines from Peter Jackson's The Lord of the Rings: The Return of the King (2003), it recurs across the film series whenever the character speaks of the One Ring. The whispery, hissing delivery combined with Andy Serkis's motion-capture performance and the creature design made the line stick in viewers' minds. Its repeated use in tense, intimate scenes turned the phrase into an unmistakable expression tied to Gollum's obsession.