“Judiciously show a cat milk, if you wish her to thirst for it. Judiciously show a dog his natural prey, if you wish him to bring it down one day.”
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About this quote
The lines force a clear truth: what you expose yourself or others to shapes future appetite and action. Stop feeding easy comforts that create weak desire; deliberately create situations that build hunger for the right things. Take responsibility—set conditions that demand growth rather than excuse complacency.
When to use it
- When training a new hire, give them real responsibility and clear expectations so they develop the hunger to solve problems, not just comfort tasks.
- If you want to build discipline, expose yourself to small but consistent challenges instead of easy rewards that dull effort.
- Use the line in a feedback conversation to warn a team member that enabling bad habits will only reinforce them—be firm and change the environment.
- Before starting a habit change, design your surroundings so you encounter the right temptations that push you toward the goal, not away from it.

