About this quote

Trying the impossible changes how you plan: it pushes you to break a big idea into tiny, testable moves. Pick one small, risky step you can take this week that will either prove the idea or point to a simpler next move. You will hit roadblocks; use them to revise the plan, not to abandon the goal. Want a quick rule? Set a short deadline and tell one honest person what you're trying to learn.

When to use it

• At a product kickoff, the founder says, 'It's kind of fun to do the impossible,' then asks the team to build a rapid prototype that either proves the concept or fails fast.
• Before the regional science fair, a student tells their teammates, 'It's kind of fun to do the impossible,' and convinces them to test the wild idea nobody else will try.
• A runner aiming for a big personal best tells their coach, 'It's kind of fun to do the impossible,' and signs up for an unusual training block to push limits.
• A parent comforts a shy child before auditions: 'It's kind of fun to do the impossible,' and helps them practice one bold section of the performance.