About this quote

Turbulent times strip away the old rules and force everyone to improvise. When your systems break, you get a rare chance to rebuild them better instead of just patching the leaks. Are you going to freeze in the panic, or will you look for the gaps your competitors are leaving wide open? Confusion creates a blank slate. Stop waiting for the storm to pass and start looking for the open doors it blew off their hinges.

When to use it

• When our startup's main competitor suddenly went out of business and left thousands of angry customers stranded, I told the team we had forty-eight hours to capture that market share.
• The power grid failed right before our big family reunion dinner. We ended up having a candlelit backyard barbecue that everyone still talks about years later.
• My knee surgery forced me to sit out the entire running season. I used the recovery months to finally learn how to swim and build my upper body strength.