“If you're going to apologize, don't say "but" afterwards. Either you mean it, or you don't.”
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About this quote
A half-apology hides excuses and leaves the harm unaddressed. Own the mistake, sit with the discomfort, and change what caused it. Clear apologies cut through defensiveness and start the real work of repair.
When to use it
- After snapping at your partner, apologize without adding a reason or excuse — own the harm and ask how to make it right.
- At work, admit a missed deadline plainly: apologize, accept responsibility, and state the plan to fix it without saying 'but'.
- When you hurt a friend, say sorry and listen—don’t follow it with a justification that shifts blame.
- As a manager, apologize to your team for a poor decision and outline corrective steps instead of softening the apology with excuses.

