About this quote

Small daily choices seem completely useless when you first make them. You read ten pages of a book or skip one sugary drink, and nothing in your life actually changes the next morning. Does that mean you should stop? No, because massive growth hides behind months of boring, repetitive actions that silently build on top of each other. Stop looking for sudden breakthroughs and start focusing on what you do every single afternoon.

When to use it

• My brother wanted to run a marathon but couldn't even jog for ten minutes, so I told him to just run down his block every single morning without fail.
• I was talking to a friend who felt overwhelmed by debt, and I suggested she automate a tiny five-dollar weekly transfer to her savings account just to build the muscle of saving.
• When my coworker complained about not knowing how to code, I reminded her that coding for fifteen minutes every night after dinner adds up to almost a hundred hours in a year.
• I started writing one page of my business proposal every day before opening my email, because waiting for a free weekend to write the whole thing never actually happens.