About this quote

We spend too much time policing our small pleasures instead of enjoying them. When you choose to indulge, make a clean decision to enjoy it completely. Splitting your mind between pleasure and regret ruins both experiences. Why pay the price for a treat if you are going to punish yourself while eating it? Keep your moments of joy pure and leave the self-reproach behind.

When to use it

• Your coworker brings artisanal donuts to the Friday morning meeting, and you decide to eat one. Instead of listing the calories in your head with every bite, you sit back and savor the glaze.
• You finally book that expensive massage after a brutal month at work. Instead of worrying about your bank account balance during the session, you focus entirely on the physical relaxation.
• You skip an hour of house chores to play a board game with your kid on a Saturday afternoon. You refuse to look at the dusty shelves and just laugh at the game.