A drop of honey catches more flies than a gallon of gall. So with men. If you would win a man to your cause, first convince him that you are his sincere friend. Therein is a drop of honey which catches his heart, which, say what he will, is the highroad to his reason.

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About this quote

If you want to win someone to your cause, be a sincere friend first. Kindness opens the heart, and the heart is the highroad to reason. Act with genuine goodwill instead of force or anger; influence comes from trust you earn, not from pushing people into agreement. Abraham Lincoln lays out a simple, practical rule: earn trust before asking for change.

When to use it

  • When you need a colleague to change course, spend time listening and offering help before demanding results.
  • In sales, build a real relationship and show you care about the customer's needs; hard pitches before trust will fail.
  • Parent a teenager by showing consistent support and respect first, then set firm expectations—authority without rapport breeds resistance.
  • When resolving conflict, start with a sincere apology or small kindness to open the other person's heart; reason follows trust.